Go Where Women Are is about engaging women in sport and exercise on their terms and in their space whether physically or emotionally. The insight pack explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.
It pulls out key learnings that can be applied to most women and draws on a rich range of data, research and practical projects conducted over many years, including I Will If You Will pilot in Bury, Bloomingirls festival in Manchester and Active Women projects.
Deliverers of sport and exercise should use the insight from this review and tailor if needed with local research to understand the barriers, motivations and triggers of their target audience.
