Sport England: Understanding Audiences

Sport England have carried out a wide range of research to understand factors that influence sporting behaviour. Research areas include:

• Active Travel
• Getting Active Outdoors
• Sport and Age
• Sport and Education 
• Sport and Families
• Sport and women
• Sport and ethnicity
• Sport and faith groups
• Sport, sexual orientation and gender identity 
• Sport and disability
• Clubs and volunteering 
• Economic conditions 
• Events
• Sport and communities
• Participant profiles 
• Sport satisfaction levels
• Market segmentation 
• The sport workforce. 

Visit the Sport England website to view the full range of research and insight on understanding audiences.